Head of Marketing


What is RedBeacon?


Redbeacon is one of the most celebrated new startups in Silicon Valley! It was founded by 3 ex-Googlers and has taken the top prize at some of the world's most prestigious startup competitions such as TechCrunch50, Business Insider's Startup 2010, and the Silicon Valley Business Journal's Emerging Technology Award. We've also been named among San Francisco Magazine's "Best of the Bay." Redbeacon is venture funded with financing from leading VC firms Mayfield Fund and Venrock.


We're on a multi-year journey to change the way people find and book local services on the Web. Our San Mateo-based company was started to help people find the right local business or professional to handle virtually any local service need. At Redbeacon, you can request a service (e.g., mover, carpet cleaner, photographer, etc.), and local professionals will receive your request and submit price quotes and appointment times. You'll be shown profile information about each service provider, the price they'll charge for the job, their ratings and reviews, and which friends or professional organizations endorse them. When you see an option you like, you can accept the price quote and schedule the appointment online at the touch of a button.


What will you do?


As Redbeacon's Head of Marketing, you will be instrumental in driving consumer usage for our service. Each time Redbeacon enters a new geographic market, we face the challenge of creating consumer awareness and driving trial. This is a role for those marketers who revel in guerrilla and online consumer marketing. Your primary focus in the short term will be building quality consumer traffic. If your primary expertise and consistent strategic focus is building consumer brand by spending millions of dollars, this role is definitely not for you!

The Head of Marketing is part of the senior management team and plays a significant leadership role at Redbeacon. You must be strategic and a strong leader with the ability to drive the development and implementation of consumer marketing activities, establish feasible tactical plans and be accountable for the results.
  • Create and execute Redbeacon's marketing plans and timelines
  • Design and implement creative programs for reaching Redbeacon's existing users
  • Create and execute on local marketing programs, including vendor sourcing and negotiation
  • Create ongoing programs for communicating with consumers and service providers
  • Manage Redbeacon's social media presence on Facebook and Twitter
  • Use internal data and traffic analytics to monitor effectiveness of marketing programs
  • Develop and manage marketing operating budget
  • Build and grow a world class marketing team

What are we looking for?


The ideal candidate is entrepreneurial, highly-organized, goal-oriented, understands the online local space, and has a background in consumer marketing and Web-based services. Most importantly, we are looking for someone who is a 'do-er' and ready to roll up their sleeves and execute, but can also build and manage a strong team.

Requirements:
  • Minimum of 5 years in marketing and/or product marketing, with a demonstrated track record for successfully bringing products to market and growing market share
  • Demonstrated ability to build consumer demand in a lean, entrepreneurial consumer web company; experience with online local or lead generation businesses is a major plus
  • Experience with social media and viral/social marketing
  • Some experience with offline marketing (Out-of-Home, Radio) and affinity marketing is a plus
  • Strong analytical thinking skills and a passion for translating quantitative and qualitative data into consumer insights. The Ability to analyze data in both the development and analysis stages of marketing programs is critical
  • Highly creative and innovative in thinking through marketing challenges
  • Exceptional interpersonal and communications skills (verbal/written) as pertains to interacting with the team and in effective product positioning
  • Resilience and stamina

What will you get?

  • Competitive base salary
  • Significant equity package commensurate with a key hire at an early-stage company
  • The chance to make a huge contribution to Redbeacon as an early (and very hard working) leader of our team
  • The satisfaction gained from helping thousands of local professionals and SMBs find new customers and grow their businesses

Please send us a resume at jobs+marketing@redbeacon.com if you're interested in joining our team!